Get in touch →
Empowering
your
business
to
grow
through
smart
design
I help ambitious teams improve conversions and craft user-friendly websites, apps, and digital experiences.
Book a FREE discovery call →
Trusted by teams at
Guessing isn’t working. Design will.
You’ve poured time and effort into your product, but it’s still not performing the way it should.
Without the right UX decisions, you’ll keep guessing instead of growing.
Let’s turn that confusion into clarity and design a product that actually delivers.
“Working with her has been a pleasure! Alice is proactive, reliable, capable and all round a cheerful human being.”
Pippa Wilson
Product Owner at Heineken
The blueprint
FromOverwhelmed by design problems and unsure why users aren’t converting
↓
ToConfident in a clear UX strategy, equipped with a product that feels intuitive, looks polished, and drives measurable growth.
🗓️
Book a FREE discovery call
Let’s discuss your goals, challenges, and what’s blocking your product from its next big win.
No strings attached, just clarity and positive vibes.
🤝
Get a clear UX plan
I’ll pinpoint key issues and propose the best solution (audit, sprint, or full project).
You’ll receive a clear quote, timeline, and an efficient plan with fewer meetings and faster progress.
📈
Design, test, and grow
Transform insights into user-friendly designs that boost conversions and simplify scaling.
Expect a smooth process, clear developer handoff, and measurable results.
Get started →
Client showcase
A few examples of what I can do for you.
Solutions tailored to you and your business.
End-to-end product design
Rapid Design Phase (1-2 weeks)
UX Audit
1:1 Strategy / Coaching
End-to-end product design
Leveraging a comprehensive UX design process, I specialise in building from the ground up to deliver a product design that's not only user-centric but also primed for the development phase.
+ Read more
Landing page design
Custom landing pages built on UX and CRO best practices — crafted to capture attention, engage your audience, and turn visitors into customers.
+ Read more
UX Audit
Want to know why users drop off, get frustrated, or don’t convert?A UX Audit uncovers hidden usability issues and reveals quick-win opportunities to improve your product’s performance. Through research and analytics, I provide a clear action plan to enhance both user satisfaction and business results.
+ Read more
1:1 Strategy / Coaching session
You don’t always need a full design project to make progress: sometimes, a bit of expert guidance is all it takes.
These 1:1 sessions are for business owners and designers seeking clarity on product strategy or user experience. Together, we’ll tackle your design challenges and outline practical next steps to help you move forward with confidence.
+ Read more
Trusted by teams from startups to global brands.
€1M+ in business value created
Millions of users served worldwide.
I’m Alice, a Product Designer helping businesses create digital experiences that actually perform.
I combine strategy, UX thinking, and design execution to turn complex ideas into intuitive products that users love — and teams are proud to launch.
My goal is simple: bring clarity and confidence to your product decisions so you can stop guessing and start growing.
Testimonials
FAQ
Which service is right for me?
What if I just need advice, not a full project?
Do you also handle development?
How do pricing and payments work?
What if I don’t like the design?
What kind of results can I expect?
Think we can vibe?
Let’s make it happen
Quick results
Strategic direction
Fully remote & streamlined
Book a FREE discovery call →
or drop me a line at:
design@alicetobia.com
alicetobia.
Currently available
Get in touch →
Empowering your
business to
grow
through smart design
I help ambitious teams improve conversions and craft user-friendly websites, apps, and digital experiences, from quick UX fixes to full product designs.
Book a FREE discovery call →
Trusted by teams at
Guessing isn’t working. Design will.
You’ve poured time and effort into your product, but it’s still not performing the way it should.
Without the right UX decisions, you’ll keep guessing instead of growing.
Let’s turn that confusion into clarity and design a product that actually delivers.
“Working with her has been a pleasure! Alice is proactive, reliable, capable and all round a cheerful human being.”
Pippa Wilson
Product Owner at Heineken
The blueprint
FromOverwhelmed by design problems and unsure why users aren’t converting
↓
ToConfident in a clear UX strategy, equipped with a product that feels intuitive, looks polished, and drives measurable growth.
🗓️
Book a FREE discovery call
Let’s discuss your goals, challenges, and what’s blocking your product from its next big win.
No strings attached, just clarity and positive vibes.
🤝
Get a clear UX plan
I’ll pinpoint key issues and propose the best solution (audit, sprint, or full project).
You’ll receive a clear quote, timeline, and an efficient plan with fewer meetings and faster progress.
📈
Design, test, and grow
Transform insights into user-friendly designs that boost conversions and simplify scaling.
Expect a smooth process, clear developer handoff, and measurable results.
Get started →
Client showcase
A few examples of what I can do for you.
Solutions tailored to you and your business.
End-to-end product design
Rapid Design Phase (1-2 weeks)
UX Audit
1:1 Strategy / Coaching
End-to-end product design
If you’re looking to build or redesign a digital product but don’t have a clear, proven process to get from idea to launch, this is for you.
What you get
In just a few weeks, you’ll go from an unclear product or scattered ideas to a fully designed, validated experience — strategically aligned with your business goals, and ready for development and growth.
Strategy Session to Align Goals & OKRs
UX Research & Insights report
Does this sound like you?
You’re not seeing the results you’d like from your website or digital product.
You feel unsure about what’s working and what’s holding back your conversions.
You’d love to increase revenue through your digital touchpoints - without working extra hours.
You have an idea for a digital product but you don’t know where to start.
Think we can vibe?
let’s work together
Get in touch at
design@alicetobia.com
I’ve got your back.
How I can help
I help eCommerce and technology companies strengthen their online presence by turning low conversion rates into measurable sales growth.
Through expert website & app design, targeted landing pages, and in-depth UX audits, I create digital experiences that engage users and maximise conversions.
End-to-end product design
Landing page design
UX Audit
End-to-end product design
From € 3.000
Leveraging a comprehensive UX design process, I specialise in building from the ground up to deliver a product design that's not only user-centric but also primed for the development phase.
What you get
A seamless user experience of a complex flow that makes your business and users happy.
UX Research & Insights reportComprehensive UX Audit & Action PlanCustom Website / App Design in FigmaSpecs & Annotations for Development
Landing page design
From € 700
Custom landing pages built on UX and CRO best practices — crafted to capture attention, engage your audience, and turn visitors into customers.
What you get
A conversion-focused, polished Figma design that’s ready for development, giving you a page that works as hard as you do.
→ UX Research & Insights report→ Custom designed Landing Page in Figma→ Specs & annotations for Development
UX Audit
€ 540
Want to know why users drop off, get frustrated, or don’t convert?A UX Audit uncovers hidden usability issues and reveals quick-win opportunities to improve your product’s performance. Through research and analytics, I provide a clear action plan to enhance both user satisfaction and business results.
What you get
Actionable insights that remove friction, boost conversions, and set your product on the path to growth.
→ UX Audit report→ Prioritised actionable insights→ Implementation guidance
→ You’re not seeing the results you’d like from your website or digital product.
→ You feel unsure about what’s working and what’s holding back your conversions.
→ You want expert eyes on your user experience without committing to a long project.
→ You’d love to increase revenue through your digital touchpoints - without working extra hours.
Comprehensive UX Audit & Action Plan
Custom Website / App Design in Figma
Specs & Annotations for Development
Get started
Rapid Design Phase (1-2 weeks)
A short, impact-driven design engagement for when you need results fast — think a landing page, new feature concept, or UX improvement. I’ll help you bring structure, clarity, and design direction to your idea so you can move forward confidently, without committing to a long project.
What you get
We’ll focus on your most pressing challenge and create a solution that’s ready to test or hand off to development. Expect fast turnaround, clear communication, and designs built to make an immediate impact.
UX Research & Insights report
Concept exploration & iteration
Development-ready design files
Specs & Annotations for Development
Get started
UX Audit
Want to know why users drop off, get frustrated, or don’t convert?A UX Audit uncovers hidden usability issues and reveals quick-win opportunities to improve your product’s performance. Through research and analytics, I provide a clear action plan to enhance both user satisfaction and business results.
What you get
Actionable insights that remove friction, boost conversions, and set your product on the path to growth.
UX Audit report
Prioritised actionable insights
Implementation guidance
Get started
1:1 Strategy / Coaching session
You don’t always need a full design project to make progress: sometimes, a bit of expert guidance is all it takes.
These 1:1 sessions are for business owners and designers seeking clarity on product strategy or user experience. Together, we’ll tackle your design challenges and outline practical next steps to help you move forward with confidence.
What you get
UX Research & Insights report
Strategic direction aligned with your goals
Tools, frameworks, and examples you can immediately apply
Get started
Trusted by teams from startups to global brands.
€1M+ in business value created
Millions of users served worldwide
I’m Alice, a Product Designer helping businesses create digital experiences that actually perform. I combine strategy, UX thinking, and design execution to turn complex ideas into intuitive products that users love — and teams are proud to launch.
My goal is simple: bring clarity and confidence to your product decisions so you can stop guessing and start growing.
Testimonials
FAQ
Which service is right for me?
What if I just need advice, not a full project?
Do you also handle development?
How do pricing and payments work?
What if I don’t like the design?
What kind of results can I expect?
Think we can vibe?
Let’s make it happen
Quick results
Strategic direction
Fully remote & streamlined
Book a FREE discovery call →
or drop me a line at:
design@alicetobia.com
alicetobia.
Currently available for projects worldwide
Get in touch →
Empowering your
business to
grow
through smart design
I help ambitious teams improve conversions and craft user-friendly websites, apps, and digital experiences, from quick UX fixes to full product designs.
Book a FREE discovery call →
Trusted by teams at
Guessing isn’t working. Design will.
You’ve poured time and effort into your product, but it’s still not performing the way it should.
Without the right UX decisions, you’ll keep guessing instead of growing.
Let’s turn that confusion into clarity and design a product that actually delivers.
“Working with her has been a pleasure! Alice is proactive, reliable, capable and all round a cheerful human being.”
Pippa Wilson
Product Owner at Heineken
The blueprint
FromOverwhelmed by design problems and unsure why users aren’t converting
↓
ToConfident in a clear UX strategy, equipped with a product that feels intuitive, looks polished, and drives measurable growth.
🗓️
Book a FREE discovery call
Let’s discuss your goals, challenges, and what’s blocking your product from its next big win.
No strings attached, just clarity and positive vibes.
🤝
Get a clear UX plan
I’ll pinpoint key issues and propose the best solution (audit, sprint, or full project).
You’ll receive a clear quote, timeline, and an efficient plan with fewer meetings and faster progress.
📈
Design, test, and grow
Transform insights into user-friendly designs that boost conversions and simplify scaling.
Expect a smooth process, clear developer handoff, and measurable results.
Get started →
Client showcase
A few examples of what I can do for you.
Solutions tailored to you and your business.
End-to-end product design
Rapid Design Phase (1-2 weeks)
UX Audit
1:1 Strategy / Coaching
End-to-end product design
If you’re looking to build or redesign a digital product but don’t have a clear, proven process to get from idea to launch, this is for you.
What you get
In just a few weeks, you’ll go from an unclear product or scattered ideas to a fully designed, validated experience — strategically aligned with your business goals, and ready for development and growth.
Strategy Session to Align Goals & OKRs
UX Research & Insights report
Comprehensive UX Audit & Action Plan
Custom Website / App Design in Figma
Specs & Annotations for Development
Get started
Rapid Design Phase (1-2 weeks)
A short, impact-driven design engagement for when you need results fast — think a landing page, new feature concept, or UX improvement. I’ll help you bring structure, clarity, and design direction to your idea so you can move forward confidently, without committing to a long project.
What you get
We’ll focus on your most pressing challenge and create a solution that’s ready to test or hand off to development. Expect fast turnaround, clear communication, and designs built to make an immediate impact.
Targeted research & quick insights
Concept exploration & iteration
Development-ready design files
Specs & Annotations for Development
Get started
UX Audit
Want to know why users drop off, get frustrated, or don’t convert?A UX Audit uncovers hidden usability issues and reveals quick-win opportunities to improve your product’s performance. Through research and analytics, I provide a clear action plan to enhance both user satisfaction and business results.
What you get
Actionable insights that remove friction, boost conversions, and set your product on the path to growth.
UX Audit report
Prioritised actionable insights
Implementation guidance
Get started
1:1 Strategy / Coaching session
You don’t always need a full design project to make progress: sometimes, a bit of expert guidance is all it takes.
These 1:1 sessions are for business owners and designers seeking clarity on product strategy or user experience. Together, we’ll tackle your design challenges and outline practical next steps to help you move forward with confidence.
What you get
Personalised feedback and actionable recommendations
Strategic direction aligned with your goals
Tools, frameworks, and examples you can immediately apply
Get started
Trusted by teams from startups to global brands.
€1M+ in business value created
Millions of users served worldwide
I’m Alice, a Product Designer helping businesses create digital experiences that actually perform. I combine strategy, UX thinking, and design execution to turn complex ideas into intuitive products that users love — and teams are proud to launch.
My goal is simple: bring clarity and confidence to your product decisions so you can stop guessing and start growing.
Testimonials
Working with her has been a pleasure! Alice is proactive, reliable, capable and all round a cheerful human being.
She quickly became an expert in a complex area, taking full ownership of projects while collaborating across teams to address technical, legal, and security requirements.
I was especially impressed by how she handled challenges with calm professionalism, keeping discussions constructive and solutions-focused.
Pippa Wilson
Product Manager at Heineken
Alice builds and maintains very strong relationships with her clients by being very open in her communication. She is always very empathetic, taking into consideration our needs while keeping a critical view on the matter. This helps in creating concrete and good solutions that have the right functionalities.
Sabrina Couto
Senior Design Manager at Moonpig
Working with her was seamless from start to finish. She quickly understood our business needs and translated them into designs that were both visually engaging and conversion-focused.
Her proactive approach meant she spotted potential issues early and offered smart solutions, saving us time and effort. The final result not only looked great but also helped improve our customer experience and drive results.
I would definitely recommend her to anyone looking for a thoughtful, reliable and skilled designer.
Mark van der Velde
Founder of Uncommon
FAQ
Which service is right for me?
What if I just need advice, not a full project?
Do you also handle development?
How do pricing and payments work?
What if I don’t like the design?
What kind of results can I expect?
Think we can vibe?
Let’s make it happen
Quick results
Strategic direction
Fully remote & streamlined
Book a FREE discovery call →
or drop me a line at:
design@alicetobia.com